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Retrieved on 2 March , from http: Advances in Consumer Research, 21, 79 — Micro branding—a key tool of FMCG pull strategy. Request Permissions View permissions information for this article. thesis abstracts online york An empirical study on the effects of packaging attributes and biodegradability of micro packs on the perception of consumers.

Abstract Full Text References Abstract. The Journal of Business Perspective. order custom essay baseball Marketing Masterminds, 9 2 , 44 — Annales Universitatis Apulensis Series Oeconomica, 16 1 , — In order to attain these objectives, a sample of respondents belonging to three cities of Punjab:

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Advances in Consumer Research, 5, — Economics of consumer desire. The Journal of Business Perspective.

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Connecting products with self. Conjoint based model for determining consumer preference for micro packs. book review writer bears She has published several research papers in various journals of national and international repute. Non-probability convenient sampling was adopted for selecting the respondents.

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Advances in Consumer Research, 1, 9 — Vol 20, Issue 3, Micro branding—a key tool of FMCG pull strategy. Advances in Consumer Research, 5, — Retrieved on 8 April , from http:

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